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Ristorante DiPaolo is an upscale Italian restaurant located in Turners Falls, Massachusetts.
The interior of the restaurant is done in white linens, dark wood, cherry, mahogany, exposed brick wall,
and a plaster wall painted like a specific Italian wall the client once saw and loved, with yellows, golds,
creams and oranges. The black and gold logo you see here is the main logo treatment used for signage (see the plate glass window treatment in the photos below), while the version on white
is used for most print materials. I have also designed the menu (see photo below), business cards, letterhead, a post card and the website for the restaurant.
The brand attributes that I kept top-of-mind as I designed all materials were "classy, sophisticated and elegant, comfortable,
sexy and hip."
view the live website I designed for the restaurant (www.ristorantedipaolo.com)
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