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HP wanted a campaign that would boost sales of printer ink cartridges. The solution and value-add for the
customer was to make it easy for people to set their printers to automatically print news at a certain time each day from online news resources.
The banner and button you see above drove traffic to set up automatic prints of Slate news. We also did ones for MSNBC, Time.com and a few others.
The campaign was extremely successful.
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